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Successful together
PALFINGER has been writing its unique success story for more than 70 years: a global market leader in lifting, loading and handling systems has emerged from the locksmith- and repairshop for agricultural trailers, tippers and vehicle-mounted equipment. The PALFINGER employees and distribution partners have played, and still play, a significant role in this success. They are the driving force behind the solid development, with their high level of personal responsibility, team spirit, enthusiasm, competence and know-how in different fields.
Global experience
It makes sense that a company that makes the world its home has the appropriate infrastructure at its disposal, being continuously adapted to maintain a high level of customer satisfaction. We must also continuously think about the requirements of different markets and branches, as well as about innovation, research, production, distribution and service. Here, we can build on the experience of our employees, dealers and clients.
Global Business – Global Structure
After an intensive exchange of experience with its employees, distribution partners, customers and external experts PALFINGER gave itself a new structure which supports the strategy of controlled growth: The “Global PALFINGER Structure (GPS)” has as its main goal the object of ensuring that the company can operate optimally in the various geographical and product markets.
Flexible On-Site Decisions
In operational terms PALFINGER is managed through Area Sales Divisions and Product Divisions: Initially the Areas “Europe”, “North America”, “South America” and as from 1 January 2006 the Area “Asia” are defined as freestanding market regions. This new structure ensures decentralised, flexible and speedy decision-making, to the benefit of the employees and the dealers.
The decisive core competencies
The heads of product divisions push the worldwide development of product divisions. They manage each respective design department and drive global product business plans. The most important product divisions are “Crane” and “Services” (the headquarters for which remains in Salzburg) and “Palift” (managed from France). The product division managers are responsible for development and marketing
in mutual agreement with the management of the area sales divisions.
Strategic Thinking
The company is managed by Wolfgang Anzengruber, CEO & Chairman of the Management Board, responsible for value-added processes; Eduard Schreiner the Chief Financial Officer; and both Chief Marketing Officers, Herbert Ortner and Wolfgang Pilz. Wolfgang Pilz is responsible for the crane business and hook loader business, while Herbert Ortner is responsible for services and “new” products, such as Palgate & Ratcliff, Crayler, Railway, Bison, Mobiler and the development of services. The new structure will contribute to extending PALFINGER's leading position as an internationally active company and make its customers around the globe even more successful.
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